CBS Chief George Cheeks is optimistic that the network's new show Fire Country has the potential to become a big franchise like NCIS. The show debuted in October 2022 and follows a young convict who helps fight fires in California. It had a strong debut and consistent viewership throughout its first season. Season 2 has been green-lit, and Cheeks hopes to build a new franchise from the show. CBS has a history of successful TV franchises and hopes to add Fire Country to that list. The success of season 1 and early renewal for season 2 suggest the show has the potential for further renewals and spin-offs.