"Ashley said, 'I have not been in front of a camera since I was 17, and I don't feel comfortable acting,' " executive producer Bob Boyett tells PEOPLE. "Mary-Kate said, It would have to be me because Ash doesn't want to do it. But the timing is so bad for us."
Production conflicted with the 29-year-old twins' schedule as designers of The Row and Elizabeth and James, Boyett adds. The show does play upon their real-life career, explaining that Michelle is absent from the first episode's family reunion because she's busy running her fashion empire in New York.
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