Polls have shown that Harris is performing better with younger voters than President Biden did in 2020. Swift's endorsement adds momentum to the campaign, providing a tangible boost just as the race enters its final stretch.
The pop icon's public support for Harris, however, did not come without its share of controversy. In 2020, Swift's endorsement of Joe Biden and Kamala Harris faced backlash from conservatives, many of whom called for her to remain apolitical and focus on her music.
This time, it's no different. The Trump campaign was quick to dismiss the endorsement. Karoline Leavitt, a spokeswoman for the Trump campaign, labeled it as "more evidence that the Democratic party has become the party of the wealthy elite."
Yet Swift's political involvement is more than just a reflection of her own values; it speaks to the broader cultural and political shifts taking place among younger generations.
Her fans—colloquially known as "Swifties"—are often passionate about social justice issues, many of which Swift herself has spoken out about.
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